Algorithm of Apriori-Based Rural Tourism Driving Factors and Its System Optimization

Abstract

Rural tourism, as a vital component of tourism, is critical to the development of rural economies, farmers’ income, rural civilization, new rural construction, and urban-rural interaction. Simultaneously, as the size and complexity of data sets grow larger, how to improve the efficiency of association rule algorithms for mining large data sets has become a hot topic in association rule mining. Rural tourism development that is cultural and creative not only contributes to rural revitalization, but also to the preservation and inheritance of rural culture. The Apriori algorithm is the most widely used and influential algorithm for mining Boolean association rules, and the majority of current algorithms are extensions of the Apriori algorithm. Demand, supply, marketing, and support forces of rural tourism, which are the core driving force of rural tourism development, are formed by the basic needs of each subsystem of rural tourism. One of the main methods is to promote the sustainable and healthy development of rural tourism in accordance with the nature, characteristics, and laws of rural tourism destination construction, in order to create a dynamic system for long-term development and establish a rural tourism development dynamic system. The study of rural tourism driving factors and their system optimization is proposed in this paper. The main tourism dynamic system is adopted by the association rule algorithm of Apriori, the driving factors of rural tourism development are analyzed in the paper, and the system optimization method is proposed, all based on the Apriori algorithm. In terms of support, the Apriori algorithm is 0.436 higher than the CD algorithm and 0.568 higher than the SVM algorithm, and the Apriori algorithm can greatly reduce database size and improve record reading speed. As a result, the findings of this paper can be used to improve the spatial layout of rural tourism and to develop urban-rural tourism.