Evaluation of Rural Tourism Resources Based on AHP-Fuzzy Mathematical Comprehensive Model

Abstract

With the rapid development of science and technology and the steady recovery of the economy, rural ecotourism has become the first choice for many residents for tourism and entertainment. As an integral part of urban-rural integration planning, rural ecotourism can play a positive role in promoting the development of the township economy and farmers' entrepreneurship and employment. In recent years, rural ecotourism has been vigorously developed and promoted under the supportive policies and the high attention of local governments. Based on in-depth research on the comprehensive evaluation index system of sustainable development of rural tourism resources at home and abroad, this paper selects 15 3-level indicators from four aspects of management planning, economic development, environmental protection, and social value to evaluate the rural tourism in Huangqiao Town. A fuzzy comprehensive evaluation is carried out on the sustainable development level of resources. The evaluation results show that the comprehensive score of the sustainable development level of rural tourism resources in Huangqiao Town is “good,” which indicates that Huangqiao Town pays more attention to the development and utilization of rural tourism resources.