Destination Management for Ecotourism Activity Using Analytical Hierarchy Process

Abstract

Analytic hierarchy process (AHP) refers to a decision-making method that decomposes the elements related to decision-making into goals, criteria, plans, and other levels and performs qualitative and quantitative analysis. Ecotourism is one component of sustainable tourism. Due to ecotourism activity, ecotourism links the reserved area with local residents and tourists. The aim of this research is to identify the proper ecotourism activity in Diaoluo Mountain National Nature Reserve with the help of the AHP method. The motivation behind the use of AHP is its widespread use in the decision-making process of selection of suitable candidate or alternative spot for tourists’ activity in the domain of ecotourism. The result shows that the most suitable ecotourism activity is “visit and experience life in the original ecology villages of Li and Miao ethnic minorities with a guide.” The proposed AHP decision-making method has effectively been used to select ecotourism activity based on multiple criteria evaluations.