Research on the Influencing Factors and Driving Paths of Public Opinions Reversed by Public Emergencies: Clear Set Qualitative Comparative Analysis Based on 30 Cases from 2014 to 2020 (QCA)

Abstract

Studying the influencing factors and identifying the driving path of public opinion reversal have important practical significance for effectively avoiding the risk of public opinion reversal. Combined with the theory of actor network, the analysis shows that 7 important factors in the public opinion reversal are the antecedent conditions of public opinion reversal in public emergencies. Qualitative comparative analysis identifies the internal motivation and driving path of the reversal of online public opinion. Four core driving paths are obtained. Through the analysis of different condition combination paths, the conclusion is reached: the role of opinion leaders in reversing public opinion in public emergencies is limited; the central government must pay attention to the core role of the response; be wary of graphics and text formal dissemination; it is necessary to strengthen the check and review and standardize the management of the first issuer.