The Validity of Digital Media Communication of Platforms

Abstract

The status of Politics and Ideology curriculum is becoming more and more important in university education. The Politics and Ideology curriculum is closely related to both the development of the country and the nation and the quality of university students. Due to the progress of technology, new media has become an important information collection channel for college students, which has an important impact on college students’ thoughts and life. Situation, problems, environment, politics, and ideology work need to deal with new challenges. It also brings new perspectives, new ideas, and new models. This study focuses on how new media technology affects the college students’ Politics and Ideology learning, studies the timeliness of new media on political education, and analyzes the path and countermeasures to improve the new media communication with the theoretical basis of communication, Politics and Ideology curriculum, and other disciplines. The AIDMA model of the validity of new media communication is constructed and the validity of the digital media communication is studied by means of literature research and questionnaire survey. The results show that the use of new media to attract archive users is clearly feasible and has advantages that the traditional media technology cannot achieve. The fast and effective speed of information dissemination can affect the behavior of profile users in the model. In the political education of colleges and universities, the influence of digital media is used to continuously improve the quality of educators, improve the literacy of students in using new media, optimize educational content, innovate educational carriers, optimize educational environment, and improve the new media management mechanism, etc.