Study on the Intention of Foreign Trade Driven by Cross-Border E-Commerce Based on Blockchain Technology

Author:

Gao Tiange1ORCID

Affiliation:

1. School of International Business and Trade, Zhejiang Industry and Trade Vocational College, Wenzhou 325000, Zhejiang, China

Abstract

Cross-border e-commerce is also facing the problems of cross-border goods selling counterfeit, long delivery time of cross-border logistics, and high cross-border payment fee in the process of development. Blockchain technology, with its characteristics of high trustworthiness, traceability, and information immutability, can be applied to the field of cross-border e-commerce, providing a new direction for cross-border e-commerce to solve these problems. At the present stage, scholars at home and abroad mainly study how blockchain technology is applied in cross-border e-commerce, explore the specific mode of combining blockchain technology with cross-border e-commerce, and lay the theoretical foundation for the application of blockchain technology in cross-border e-commerce, while less research is conducted on the application effect of blockchain technology in cross-border e-commerce. Based on this, this paper researches the influence mechanism of the application of blockchain technology in cross-border e-commerce on consumers’ willingness to purchase, explains the current situation of the application of blockchain technology in various fields of cross-border e-commerce, and on this basis, divides the quality of the blockchain system of cross-border e-commerce into three dimensions of commodity information quality, logistics service quality, and payment security.

Funder

Science and Technology Department of Zhejiang Province

Publisher

Hindawi Limited

Subject

Computer Networks and Communications,Information Systems

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