Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine-Reference-Cited by-同舟云学术

Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine

Published:2022-06-01 Issue: Volume:2022 Page:1-9
ISSN:1748-6718
Container-title:Computational and Mathematical Methods in Medicine
language:en
Short-container-title:Computational and Mathematical Methods in Medicine

Author:

Lin Shengliang¹^ORCID,Yan Yan²^ORCID,Hu Chenxi¹

Affiliation:

1. School of Journalism and Communication, Jinan University, Guangzhou 510632, China

2. College of Applied Arts and Science, Beijing Union University, Beijing 100191, China

Abstract

There are some advantages of traditional Chinese medicine in anti-COVID-19, and more and more Chinese people are beginning to accept health care of Traditional Chinese Medicine (TCM). By selecting two important independent variables, degree of Chinese cultural identity and performance expectation, their influence mechanism on the consumption attitude of health care for TCM is studied. The results show that the two dimensions of degree of Chinese cultural identity significantly affect the consumption attitude of health care for TCM, and the surface recognition dimension negatively affects the behavioral attitude of health care for TCM. The deep behavioral dimension has a positive impact on the consumption attitude of health care for TCM. Performance expectation has a positive impact on the consumption attitude of health care for TCM. Chinese cultural identity and performance expectation have a positive interaction on the consumption attitude of health care for TCM.

Funder

Fund Projects for Basic Scientific Research of Central Universities in China

Publisher

Hindawi Limited

Subject

Applied Mathematics,General Immunology and Microbiology,General Biochemistry, Genetics and Molecular Biology,Modeling and Simulation,General Medicine

Link

http://downloads.hindawi.com/journals/cmmm/2022/3342169.pdf

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