Application of Traditional Culture in Intelligent Advertising Design System in the Internet Era

Abstract

This paper focuses on the application of traditional culture in the intelligent advertising design system in the internet era. The existence form of traditional culture is abstract and vivid. It is extremely charming when used in advertising design. It is unique and subtle and has the beauty of holding a pipa half-covered. The classic colors reveal the splendor of history, which is fascinating, and it seems to want people to integrate into it and appreciate its beauty. This paper, firstly, introduces the background of traditional culture and intelligent advertising design and discusses its significance and innovation. Combined with the research methods and experiments put forward by the related work, the advertising system model is, firstly, proposed. The process of ad request processing, system hardware topology, and ad real-time bidding process are introduced. It will talk about the feature association algorithm in advertising design, explain the linear logistic regression and nonlinear algorithms, and describe the GBDT feature processing process. It combines stochastic gradient descent, decision trees, etc., to calculate ad click-through rates. It also explained the allocation algorithm of traffic and quality and market competition in advertising design. It is guided by a probabilistic filtering mechanism that tests ad spend, bidding, and market competition. Finally, the effect evaluation experiment of intelligent advertising system based on traditional culture fusion is carried out. It displays the application of traditional culture, such as Dunhuang Feitian and blue and white porcelain, Huizhou architecture, and Miao embroidery. It uses pictures to show its beauty, and it compares the advertising situation in the perspective of traditional culture and modern fashion. It is concluded that the introduction of traditional culture into advertisements is more attractive. Through the establishment of an outdoor advertising evaluation system based on face gesture recognition to calculate the pedestrian parking viewing rate, it is concluded that the system has a very high accuracy rate and a very small error, only 3.76%, which can be effectively applied to actual scenarios.