Affiliation:
1. School of Journalism and Communication, Tsinghua University, Beijing 100084, China
Abstract
Reasonable communication and cooperation between enterprises are helpful for the efficient operation of a supply chain. To explore the maximum utility of an entire supply chain, we propose a supplier-manufacturer-seller supply-chain game decision-making model. We use the model as the fitness function of a genetic algorithm that calculates the optimal solution and optimizes the total utility parameters. We analyze the theoretical and practical properties of the supply-chain optimization process and implement it in MATLAB, which provides quantitative support and useful references for making business decisions and optimally managing a supply chain.
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