An Empirical Study on the Segmentation of Potential Users of Shared Parking Spaces considering Individual Heterogeneity

Abstract

Shared parking has become the most effective way to utilize existing parking resources. Little attention has been focused on drivers’ intention to use shared parking spaces in residential areas considering individual heterogeneity. To fill this gap, this paper explores the influencing factors and mechanism of shared parking use intention (SPUI) and further studies the preferences for the shared parking of different types of drivers. Firstly, based on the extended unified theory of acceptance and use of technology that includes psychological factors, personal attributes, and travel characteristics, the multiple indicator multiple cause (MIMIC) model was employed for parameter estimation and model assessment. Secondly, using MIMIC’s output results as input variables, the segmentation method of the latent class model (LCM) was adopted to explore drivers’ preferences regarding SPUI. Finally, a quantitative study was carried out through questionnaire data. The empirical results show that: (a) the extended unified theory of acceptance and use of technology has good explanatory power for SPUI. SPUI is directly affected by perceived risk (PR), behavioral habit (BH), social influence (SI), facilitating conditions (FCs), and effort expectancy (EE), while performance expectancy (PE) have no significant effect on SPUI. In addition, some factors of personal attributes and travel characteristics affect SPUI through psychological factors. (b) According to individual heterogeneity, the surveyed driver groups are divided into four segments: sensitive type (36%), conservative type (29.6%), neutral type (24.5%), and approved type (9.9%), respectively. There are significant differences in psychological observation variables such as EE, PE, FC, and SI among the four segments of drivers. According to the influence mechanism of psychological factors and preferences analysis of different types of drivers, the shared parking promotion strategy can be formulated from the aspects of management, operation, and technology.