Harnessing Hydrogen: A Comprehensive Literature Review on Strategic Launching Initiatives in the Global Energy Market

Abstract

In the transition towards sustainable energy sources, hydrogen has emerged as the predominant alternative after fossil fuels. This comprehensive literature review investigates into the evolving landscape of hydrogen launching strategies within the energy market. Numerous countries have strategically initiated efforts to introduce products based on hydrogen, highlighting the global acknowledgment of the potential inherent in hydrogen. Despite witnessing significant growth in the adoption of hydrogen energy worldwide, barriers to its widespread commercialization persist. This review identifies key barriers, including cost structures, technical complexities, and marketing challenges, hindering the establishment of a robust hydrogen energy market. The article critically examines the actions already undertaken to harness hydrogen energy for commercial purposes, looking at scientific insights and statistical data. By carefully examining the current state of hydrogen energy initiatives, the review highlights gaps in existing strategies that require thoughtful consideration. Insights derived from scientific and statistical analyses inform the identification of barriers and contribute to a nuanced understanding of the challenges faced in the journey towards hydrogen energy commercialization. Ultimately, the article presents a strategic proposal outlining marketing actions geared towards expediting the commercialization and widespread adoption of hydrogen energy. Grounded in a thorough review of existing literature and supported by scientific and statistical evidence, this comprehensive analysis offers valuable insights for stakeholders seeking to navigate the intricate landscape of hydrogen energy in the global energy market.