Reconstruction of New Media Art Ecology Based on Intelligent Technology Environment

Abstract

With the rapid development of modern multimedia technology and Internet technology, the traditional media in people’s daily life, including newspapers, magazines, radio, and television, are far less timely and extensive than the new media that use the Internet to spread, such as today’s headlines, microblog, TikTok, and NetEase News. In the process of its own development, Internet new media has gradually derived new media art, which is different from traditional art forms, with the mixture of sound, light, and electricity as the form of expression and the Internet as the media. The wide spread of new media art depends very much on the development of the Internet. In the early stage, the audience of new media is not wide, such as Tianya Forum and Sina blog. It is only for information exchange and communication with people who use the computer Internet. At the same time, the content shared is limited to words and pictures. When the computer Internet began to popularize and the mobile network terminal began to develop, new media art immediately sprouted. Starting from instant messaging, Tencent QQ integrates the strengths of all kinds of new media and promotes the further development of new media art. Standing at the juncture of 2022, after more than ten years of continuous innovation and development, the expression terminal has come from the computer to the mobile phone we use every day. The media has quickly entered the 5 g network from 2G and 3G networks, and the communication path and time have been quite flexible. In addition, AI (artificial intelligence) and other intelligent technologies have begun to enter people’s daily life. The combination of intelligent technology and new media art has brought new media art into another period of transformation and sublimation. This paper will discuss that in the current environment where intelligent technology has begun to be popularized in people’s daily life, new media art achieves the result of ecological reconstruction by innovating and deepening its own characteristics in combination with intelligent technology.