Affiliation:
1. School of Management, Shanghai University of Engineering Science, Shanghai 201620, China
2. China Europe International Business School, Shanghai 200136, China
Abstract
Shared manufacturing is the application innovation of the digital economy in the field of manufacturing and brings new opportunities for the transformation and upgrading of China and even the global manufacturing industry. In order to explore the strategy selection of enterprises on the shared manufacturing platform, this study constructs a two-party evolutionary game model and analyzes the dynamic relationship between manufacturing enterprise A and manufacturing enterprise B. Furthermore, in order to explore the influence of consumers’ strategies of manufacturing enterprises on the platform, the study constructs a tripartite evolutionary game model of manufacturing enterprise A, manufacturing enterprise B, and consumers. Based on the principles of system dynamics, the paper uses Matlab to simulate the evolutionary game process dynamically and discusses the influence of parameter changes on resource-sharing enthusiasm and strategy selection. The research shows that in the two-party game, manufacturing enterprises are more inclined to adopt the strategy of sharing manufacturing resources. In the tripartite game, consumers’ decision-making will affect the strategic choice of manufacturing enterprises. Consumers tend to establish strong dependence on shared-manufacturing products in the process of sharing manufacturing resources.
Cited by
5 articles.
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