Integrated Development of Smart City Tourism and Cultural and Creative Industries Based on Internet of Things

Abstract

In order to solve the problem of asymmetric development of cultural and creative industries in smart city tourism, this paper proposes an analysis method based on the IPA model. Based on the analysis of the current situation of the tourism cultural and creative projects in the traditional block, this method combines the RMP analysis theory and the tourist satisfaction theory to study the local cultural elements and the satisfaction of tourism cultural and creative projects with the IPA model. The results are as follows: sightseeing (42.5%) is the highest motivation of tourists, followed by cultural and creative experience (16.2%), of which 84.8% are self-help tourists, and only 2.3% choose to join the group. Life custom is a significant factor influencing the satisfaction of patients who think it is very important but are actually dissatisfied. Smart tourism and creative tourism projects are considered important by the respondents, but there is a large difference between expectations and perceptions. These are the projects that managers need to focus on to correct at present. It proves that the activation of tourism cultural and creative projects should follow the market-oriented principle, the principle of reflecting characteristics, the principle of cultural guidance, the principle of effectiveness, and the principle of sustainable development in order to achieve the ultimate success.