An Intelligent Teaching Strategy of Cross-Cultural Business Communication Course Based on Big Data

Author:

Gao Yali1ORCID,Latif Faiza2ORCID

Affiliation:

1. Xianda College of Economics & Humanities, Shanghai International Studies University, Shanghai 200083, China

2. Department of Business, University of Central Punjab Lahore, Lahore, Pakistan

Abstract

The Internet's growth has opened up new avenues for educational reform, and educational informatization has shifted the traditional classroom-teaching model. Teachers' teaching techniques have changed dramatically because of the introduction of a variety of new mobile intelligent terminals to the campus and classroom. This paper examines the design content of intelligent teaching methods against the backdrop of big data, using a cross-cultural business communication course as an example to reform the classroom-teaching mode, with the goal of resolving the current classroom-teaching dilemma and improving teaching effectiveness through the new intelligent teaching mode.

Publisher

Hindawi Limited

Subject

Computer Networks and Communications,Information Systems

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