Innovation of Visual Communication Design of Interactive Packaging for Internet-Famous Food Based on Artificial Intelligence

Abstract

The combination of visual communication design of food packaging and digital media art is the new trend. In this study, the visual communication design of interactive packaging of Internet-famous food is analyzed, and an innovative identification method of the interactive packaging visual communication design based on artificial intelligence is put forward. The weighted fusion rule of conjunction disjunction double operators is used to fuse the innovative evaluation information of multiple expert groups on interactive packaging, and finally, the innovative multigroup discrimination results of interactive packaging are obtained. Considering both the consistency of evaluation information and the contradiction of evaluation information, the weight factor is introduced to achieve the balance between conjunction operator and disjunction operator. The designed conjunctive disjunctive double operator weighted fusion rule can support the contradiction handling in the innovative discrimination of interactive packaging and has the advantages of convenient application and easy programming.