Affiliation:
1. Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand
Abstract
This study investigates the behaviour for e-waste return using theory of planned behaviour (TPB). The factors influencing intention and behaviour are explored when it comes to e-waste returns in Thailand. We included attitude, social norms, perceived behavioural control, incentives, intention, and behaviour as additional variables in the model. A survey was used to collect a sample of 412 people, and the data were statistically evaluated using structural equation modeling (SEM). Intention was not really found to be significantly associated to subjective norms However, the relationship between incentives and return intention was found out. Intention to return and behaviour of e-waste return were also found to have a substantial positive association. The findings have aided in determining the relative magnitude of variables of intention for e-waste return that lead to returning behaviour.
Subject
Electrical and Electronic Engineering,Computer Networks and Communications,Information Systems
Cited by
2 articles.
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