Performance Evaluation of ICT Companies Using Hybrid MCDM Method in Iran

Abstract

The essential principles in sustainable development are information and communication technology and their influence on the country’s economic progress. In essence, in culture, politics, economics, and society, information and communication technology are the driving force behind globalization. This has a significant impact on the emergence of the network society and cross-national awareness, and it is the primary driver behind global markets. A descriptive-analytical method is used in a scrolling manner, and a scientific approach is taken from the methodology’s standpoint. ICT companies in a selected region of Iran were surveyed in a questionnaire survey. “Success” in ICT standard setting is discussed in this study. A fuzzy analytical hierarchy process (FAHP) and VIKOR methods were used to analyze data and prioritize the beneficial factors that contribute to the success of ICT companies. Twenty five ICT companies were evaluated using these methods. Utilizing the expert’s opinion and previous research, 21 criteria into five categories were elicited and estimated near Tehran (Qom), Iran’s capital. In this research, native influential factors are compared with other countries’ general vital factors, which are distinct from previous studies. Based on the results, in-company management factors, technological and marketing factors, financial costs, government policies, and native features were the most important critical factors. As significant factors that influence the success of ICT companies, employee involvement, teamwork, customer focus, the state of the economy, and conflict of interest between governmental and private sectors were selected.