Research on the Recommendation Algorithm of Rural Tourism Routes Based on the Fusion Model of Multiple Data Sources

Abstract

Rural tourism has become an important force in implementing the rural revitalisation strategy and accelerating rural economic development. The hectic pace of life has made more and more city dwellers yearn for rural life, and travelling in the countryside has become their weekend choice. However, the current level of rural tourism informationization is low, the publicity is insufficient, the tourists’ awareness is low, and the source of customers is seriously insufficient. To this end, this paper proposes a relatively novel multidata source fusion tourism recommendation algorithm, which adopts the idea of tensor orthogonal decomposition and fuses multisource data models to predict the target domain’s for rating. The integrated consideration of multiple data sources under the do-it-yourself approach assists the target domain to discover the target user neighbourhood users more quickly and to discover the user’s interest degree more accurately. It is worth pointing out that the recommendation algorithm proposed in this paper under the fusion of multiple data sources is not necessarily applicable to data sources with weak correlation, such as travel data sources and music data sources, which are relatively weakly correlated, and the algorithm is slightly weak in making predictions of user preferences.