Visual Communication Design Using Machine Vision and Digital Media Communication Technology

Abstract

The dynamic design of graphic language can be seen everywhere in life as the digital media era progresses. Graphic designs, such as product packaging, poster design, book binding design, and logo design, are examples of traditional visual design. The print media is the most important factor. Graphic design that is aided by digital media technology is not limited to print but also includes network media. The teaching research of China’s visual design specialty is still in its early stages, the relevant teaching system reform of various colleges and universities is still being explored, and there is no unified standard in the digital information age. As a result, it is critical to conduct in-depth research using scientific and systematic methods in order to pave the way for the development of a domestic visual design specialty in the information age. Simultaneously, the popularization and development of new media have had a significant impact on traditional printing media, breaking the monotony of traditional visual communication and making modern visual design more vivid and intuitive. Visual perception in psychology is introduced into design thinking in this paper. Apart from its expression in art culture, the concept of space also encompasses the physics concepts of time and space, as well as the scientific research theory of visual perception in psychology, which transcends the perceptual cognition level of space in art design.