Personalized Recommendation Algorithm for Movie Data Combining Rating Matrix and User Subjective Preference

Abstract

The film industry has also caught the fast train of Internet development. Various movie resources have come into view. Users need to spend a lot of time searching for movies they are interested in. This method wastes time and is very bad. The article proposes an NMF personalized movie recommendation algorithm, which can recommend movies to users based on their historical behavior and preference. The research results of the article show the following: (1) the experiment counts movie reviews of different users in the same time span. The results show that 48.42% of users have only commented on a movie once, 79.76% of users have posted less than or equal to 5 comments, and 89.92% of user reviews have posted less than or equal to 10 times. (2) In the comparative experiments of the NMF algorithm in different dimensions, the effect of the NMF-E algorithm is much better than that of the NMF-A algorithm. The accuracy, recall, and F1 value of the NME-E algorithm are all 3 types. The experimental results show that the NME-E algorithm is the best among all algorithms. (3) In the experiment to test the effectiveness of the NMF personalized recommendation algorithm, comparing the experimental results, the MAE value of the improved NMF personalized recommendation algorithm is lower than that of the unimproved algorithm. When the number of neighbors is 10, the highest value of the improved MAE of the previous algorithm is 0.837. After the improved algorithm, the MAE value is the highest (0.83), and the MAE value has dropped by 0.007, indicating that the error is smaller after the improved algorithm, and the result of recommending movies is more accurate. The recall value of the four algorithms will increase as the number of neighbors increases. Among them, the recall value of the NMF algorithm proposed in the article is the highest among several algorithms. The highest value can reach 0.200, which is higher than the highest value of other algorithms. It shows that the recommendation effect of NMF algorithm is the best. (4) According to the results of the questionnaire, after using the NMF personalized recommendation algorithm, users’ satisfaction increased from 20% to 50%, an increase of 30%, and their dissatisfaction decreased from 15% to 8%, a decrease of 7%. Relative satisfaction increased from 52% to 55%, an increase of 3%, satisfaction increased from 35% to 60%, an increase of 25%, and dissatisfaction decreased from 40% to 20%, a decrease of 20%, indicating that the algorithm can meet the requirements of most people.