Art Design of the Real-Time Image Interactive Interface of the Advertising Screen Based on Augmented Reality and Visual Communication

Abstract

Augmented reality refers to the use of new display technology, multimedia technology, and human-computer interaction technology to superimpose computer-generated virtual objects, virtual scenes, or various system prompts into the real scene, so as to achieve integration with the surrounding environment of the user. The user can visually feel that the superimposed virtual information is a part of the real environment around him. Under the technology of augmented reality and visual communication, this article achieves the art design of the real-time image interactive interface of the advertising screen, digitally enhances the real situation, enriches the visual sense of the advertising audience, and turns the advertisement into an interactive form. This article analyzes the specific content of the composition, graphics, color, proportion, brightness, and design principles in the advertisement. We conduct a questionnaire survey and combine them according to the above 6 indicators. Query a large number of documents for analysis, and conduct a theoretical analysis of the real-time interactive image interface design of the advertising screen based on augmented reality technology. According to the experimental results obtained in this study, the data shows the $P$ value of the scores of the six age groups on the text in the advertisement is less than 0.05. There is a significant difference; at the same time, the $P$ value of each index in the advertisement is also less than 0.05. The significant difference indicates that the legibility of the text is an important factor in the text interaction in the interactive interface.