Affiliation:
1. School of Humanities & Communications, Zhejiang Gongshang University, Hangzhou 310018, Zhejiang, China
2. School of Journalism, Fudan University, Shanghai 200433, China
Abstract
Along with the rapid development of the new internet media, people’s lives are becoming increasingly digital, information is diversified, and communication methods have undergone significant changes. “Emoticon pack,” as a kind of visual symbol that was generated and developed in the context of the internet, can use nonverbal symbols such as words, images, symbols, and other nonverbal symbols to simulate expressions, posture, and movements and a new expression and cultural phenomenon. In this study, the principle of neural network optimization is analyzed by applying the particle swarm algorithm, incorporating the harmonic search algorithm to neural network optimization, and the principle of neural network optimization is analyzed. This study is aimed at college students, investigating the consumption status of emoticon packs and the consumption amount of emoticon packs for men and women; among them, people who only use free emoji packs and those who only use emoji packs under 10 yuan account for the highest proportion, accounting for 73.07% and 22.41% of the surveyed people. Among the people who buy emoticons, boys are more likely to have large consumption behaviors than girls. In the consumption segment below ten yuan and above 150 yuan, the ratio of men to women is the same; in the consumption range of 11–50 yuan, the number of girls exceeds than that of boys, accounting for 70% of the number; however, in the consumption range of 51 yuan to 150 yuan, the proportion of boys surpassed than that of girls and the number of consumers accounted for more than 60%.
Subject
Electrical and Electronic Engineering,Computer Networks and Communications,Information Systems