Affiliation:
1. College of Information Engineering, Zhengzhou University of Industrial Technology, Xinzheng 451150, China
Abstract
With the development of the mobile Internet, e-commerce has become one of the important ways of daily consumption, but how to effectively use e-commerce for interactive marketing and increase sales is an important research direction. Mobile ad hoc distributed algorithms are introduced in this paper. Through sorting out the mode of e-commerce interaction influence, process marketing is performed from two-dimensional code, short message, business district, mobile search, Bluetooth, wireless network, and other methods, and interactive marketing is tried in various industries such as education, tourism, agriculture, catering, finance, and publishing, and simulation experiments are used to verify them. The simulation experiment results show that the mobile ad hoc distributed algorithms are effective and can support the e-commerce interactive marketing model.
Funder
Training Program of Henan Colleges and Universities
Subject
Electrical and Electronic Engineering,Computer Networks and Communications,Information Systems
Reference20 articles.
1. Research on rural tourism E-commerce marketing model innovation under the background of big data;L. I. Wen-Xiu;DEStech Transactions on Social Science Education and Human Science,2017
2. A Meta-analysis of Online Trust Relationships in E-commerce
3. A QoS sensitive model for e-commerce customer behavior;G. Hod;Journal of Research in Interactive Marketing,2016
4. Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
5. Research on the E-commerce operation performance of SMEs based on cloud computing service platform;P. Liu;Revista de la Facultad de Ingenieria,2017
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Application of Signature Technology Based on RSA Algorithm in E-Commerce Security;2022 Fourth International Conference on Emerging Research in Electronics, Computer Science and Technology (ICERECT);2022-12-26