Application of E-Commerce Interactive Marketing Model Based on Distributed Algorithm of Mobile Ad Hoc Network

Author:

Jiang Xuehui1ORCID

Affiliation:

1. College of Information Engineering, Zhengzhou University of Industrial Technology, Xinzheng 451150, China

Abstract

With the development of the mobile Internet, e-commerce has become one of the important ways of daily consumption, but how to effectively use e-commerce for interactive marketing and increase sales is an important research direction. Mobile ad hoc distributed algorithms are introduced in this paper. Through sorting out the mode of e-commerce interaction influence, process marketing is performed from two-dimensional code, short message, business district, mobile search, Bluetooth, wireless network, and other methods, and interactive marketing is tried in various industries such as education, tourism, agriculture, catering, finance, and publishing, and simulation experiments are used to verify them. The simulation experiment results show that the mobile ad hoc distributed algorithms are effective and can support the e-commerce interactive marketing model.

Funder

Training Program of Henan Colleges and Universities

Publisher

Hindawi Limited

Subject

Electrical and Electronic Engineering,Computer Networks and Communications,Information Systems

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