Bayesian Network-Based Marketing Risk Warning Method for Integrated Energy Companies

Abstract

People’s daily life heavily depends on energy. The core business of electric power enterprises is commercial energy sales. In the daily work of power enterprises, energy marketing is the most important field which will directly affect the development of enterprises. Although national macro-control exists as a useful way to control the energy market, it also increases the risk of the energy market. Nowadays, the development of the energy market is affected with the adjustment of industrial structure. In the energy market, China’s power companies are state-owned enterprises and have their unique advantages for developing, but there are still some problems in risk awareness, which require us to take measures to control and prevent the impact risk.