The Impact of Context Awareness and Ubiquity on Mobile Government Service Adoption

Abstract

Context awareness and mobile factor ubiquity are considered key factors when it comes to mobile technology development and diffusion. Context is vital in interactive applications particularly when the context of users changes frequently and rapidly in the environment of handheld-mobile and ubiquitous technology systems. The understanding of the context and ubiquity in the development and diffusion of mobile government can influence the delivery of efficient public services. Mobile context-aware computing systems can respond to the changes in the environment in an intelligent way to provide a better consumer experience for users. This study explored the impact of context awareness and mobile factor ubiquity on the adoption of mobile government services. The framework of this study was based on the unified theory of acceptance and use of technology (UTAUT). The structural equation model (SEM) with SmartPLS 3.0 was used to conduct the data analysis. The analysis which was based on the 366 samples generated has shown that while context awareness was not significant in determining both the performance and intention to use, it was however significant in determining the effort expectancy of mobile government services. Also, mobile factor ubiquity was found to be a positive predictor of effort expectancy, intention to use, and context awareness. However, the mobile factor ubiquity does not determine the performance expectancy of mobile government services. The implications (managerial and theoretical) of these and other result findings of the study are discussed.