What Affects Safety Perception of Female Ride-Hailing Passengers? An Empirical Study in China Context

Abstract

Ride-hailing services provide an efficient way to travel, but they also cause some safety incidents, which make female passengers uneasy. Analyzing the safety perceptions of female passengers, particularly their psychological and emotional responses, can assist operators in developing effective solutions and safe travel environments for them. This study explores factors that are likely to affect the safety perception of female ride-hailing passengers using a subjective method (data was obtained from 596 Chinese female passengers). The methodologies adopted mainly include confirmatory factor analysis (CFA) and a maximum-likelihood structural equation model (ML-SEM). A passenger safety perception model is developed by considering various elements such as safety expectation, platform trust, perceived environment, and safety awareness. The results revealed that safety perception is positively influenced by perceived environment and safety expectation (containing three subdimensions, namely, driver behavior, traveling together, and mobile phone dependence). The effects of safety awareness and platform trust on safety perception are mediated by perceived environment and safety expectation, respectively. Regarding overall effects, safety expectation is the most powerful predictor for safety perception of female ride-hailing passengers, followed by platform trust, perceived environment, and safety awareness. Finally, countermeasures are offered from the perspectives of operators, drivers, and passengers to enhance the safety perception of female ride-hailing passengers. A high level of ride-hailing safety would undoubtedly boost the female passenger’s trust and consequently ridership.