A Case Study Analysis of Clothing Shopping Mall for Customer Design Participation Service and Development of Customer Editing User Interface

Abstract

Following the development of networking and mobile devices, the technology of managing the offline information online is being conducted widely. Also, as the social services have become much more active, users are registering and managing their personal information on online websites and sharing it with other users to acquire the information they need. For modern people living in a smart city, the planning of smarter services is required. The convergence of ET and IT or advanced scientific technologies such as AI or Big Data is often mentioned whenever the smart city is discussed. Nevertheless, smart services that could introduce smart solutions to conventional industries or change existing lifestyles should also be considered. Therefore, this paper discusses a service related to the convergence of the traditional clothing industry with IT and a service wherein CT is converged with systems that allow customers to participate in the design work and share the designs they have created. In other words, this study is a case study of CT and IT services in the clothing industry and is inclusive of an apparel shopping mall service that encourages customer participation in design, a customer-oriented editing user interface, and a copyright management system. The results show that both production method and production capacity largely affect the user interface of apparel platform services, with customer freedom significantly correlated with their functional roles. Moreover, the lead index is shown to be one of the factors restraining customer freedom. With this analysis, an apparel shopping mall wherein customers participate in the design work has been developed especially for clothes with more complex designs. The shopping mall emphasizes functionality from the perspective of customer use. At the same time, an online environment for an apparel service appropriate for the smart city has been implemented.