Research on the Development Strategy of Cross-Border E-Commerce in China’s Cultural and Creative Industries Based on Big Data Services “One Belt One Road”

Abstract

As an emerging industry, cultural and creative industry is an external manifestation of cultural materialization and dissemination. It is an industry that uses technology, economy, creativity, and industrial clusters to combine mainstream culture or certain cultural factors to develop and sell intellectual property. The Belt and Road initiative is China’s move to the world’s frontier after parting ways with modern Western thought. Realizing a community with a shared future for mankind is China’s great goal. The continuous enrichment and sublimation of the “Belt and Road” in connotation and extension conform to the common interests of the international community. This is of great significance for actively exploring new forms of global governance and promoting world peace and development. In the context of the way along the way, combined with the further development of economic globalization, we will create a new creative industry with creativity as the core through new methods such as artificial intelligence, cloud services, and cross-border e-commerce.