The Core Value Strategy and Mentality Evolution of the New Era of Corporate Social Responsibility

Author:

Sun Xixiang1,Li Gen1ORCID

Affiliation:

1. School of Management, Wuhan University of Technology, Wuhan 430070, China

Abstract

The organic combination of corporate social responsibility psychological contract and economic power in the new era means that the economic thinking of business leaders needs the construction of economic thinking, and it also needs the reflection of psychological contract. As a concrete embodiment of the core value of corporate social responsibility, corporate brand should not only create an attractive brand image but also effectively transmit the core value of the enterprise to the society and assume social responsibility. This paper provides a tool that enables researchers to describe the structure and application of the evolution of the corporate social responsibility mindset, as well as to ensure the effective implementation of core value strategies for new-age companies. The framework provides a powerful tool for rapidly deciphering and understanding the evolution of the mindset of different corporate brands. Therefore, this paper deeply analyzes the core value strategy of corporate social responsibility in the current new era, finds out the deficiencies, and explores its root causes. In addition, a corporate psychological contract with a sense of social responsibility has won the recognition of consumers and even the public, and the ethical expression of the company is even more important.

Publisher

Hindawi Limited

Subject

Electrical and Electronic Engineering,Computer Networks and Communications,Information Systems

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3