Construction of Incentive Mechanism for College Students’ Innovation and Entrepreneurship Based on Analytic Hierarchy Process

Abstract

In order to solve the current problem of low willingness of college students to innovate and start a business, this paper puts forward the method of college students’ innovation and entrepreneurship incentive mechanism based on analytic hierarchy process, improves the innovation and entrepreneurship incentive system for college students, optimizes the evaluation index of innovation and entrepreneurship of college students through the analytic hierarchy process, combines the triangular fuzzy number to express the weight evaluation value of the enterprise environmental behavior index, uses the binary semantics to express the evaluation value of the evaluation subcriteria to the enterprise environmental behavior, optimizes the evaluation algorithm, and selects a reasonable college students’ innovation and entrepreneurship incentive scheme. The experimental verification results show that the data of innovation and entrepreneurship activities of the proposed method based on analytic hierarchy process for the construction of incentive mechanism for innovation and entrepreneurship of college students are more than 70%, and the highest is 84.5%. The rationality of the method is more than 90%, and the highest is 96.1%. It has high practicability in practical application process and can better encourage college students to participate in innovation and entrepreneurship activities.