Development Model of Enterprise Green Marketing Based on Cloud Computing

Abstract

Internet-based cloud computing is currently an important core technology for computer development in China. It can be used not only in marketing but also in various industries. At the same time, people-oriented and green projects and products that focus on the development of the ecological environment and green consumption dominate the current market trend. The purpose of this paper is at studying the development model of enterprise green marketing based on cloud computing. This article compares and analyzes enterprise green marketing systems through big data algorithms and statistical methods. It starts with the basic characteristics of cloud computing, studies the opportunities and challenges that cloud computing brings to enterprises’ green marketing efforts, describes the green marketing processes and characteristics of enterprises, and analyzes cloud. The feasibility of the construction of the computing system, the basic architecture of the cloud computing system, and the construction of a complete cloud computing data processing flow are proposed. The research data found that the combination of the green marketing development model and cloud computing in the enterprise operating system is conducive to the development of the enterprise; it improves the discovery efficiency of the enterprise and reduces the pollution in the production of the enterprise; the cloud computing can greatly improve the work efficiency of the employees. Cloud computing can improve employees’ speed to complete tasks by about 20% and reduce the error rate by about 50%. The cloud computing enterprise green marketing development model has guiding significance for the long-term development of the enterprise.