The Application of Digital Technology in the Complex Situation of News Dissemination from the Perspective of New Media Art

Abstract

As the continous innovation of new media technology, the media environment of the entire society has undergone profound changes. Digital technology has had a profound impact on the way news is disseminated. It has made a significant impact on the collecting, creation, and distribution of news, as well as the way viewers receive it. As a result, the news media’s operation and management style is continually modified. However, in the process of news dissemination, the situations involved are complex and changeable, which leads to different digital technology applications. Aiming at different complex situations in news dissemination under the vision of new media art, this work designs a neural network to optimize the distribution for the required digital technology application schemes. The main work of this paper has the following two points. First, it systematically investigates the current research status of news communication based on digital technology and analyzes the research trends of digital technology and news communication in complex contexts under the vision of new media art. Second, a new neural network is proposed for the optimal application of digital technology for news propagation in different complex situations. This neural network uses an improved particle swarm optimization algorithm and an improved network training strategy to improve the BP network, which can effectively solve the shortcomings of the BP network. A large number of experiments have proved the effectiveness and correctness of this method.