Construction of Agricultural Products of e-Commerce Ecological Network System under the Background of “Internet Plus”

Abstract

The rapid development of Internet technology promotes the ecological renewal of traditional industries. China’s 14th Five-Year Plan clearly proposes to vigorously develop the Internet industry. Farmers are still the mainstay of China’s population, and “agriculture, rural areas, and farmers” have always been highly valued by the party and the state. However, the rural economy has always been a weak link in China’s economy, and agricultural products often have problems such as increasing production but not increasing income, relying on the weather, and having difficulties in sales. The root causes are the slow development of rural areas, farmers’ economic awareness and lack of economic information. The Internet has broken this existing situation with the idea of flat network, breaking through the restrictions of traditional agricultural products trading channels, enabling farmers to directly connect with the market, and effectively improving trading profits. Firstly, this paper points out the influence of the Internet on the global economy and industry and further summarizes the development of e-commerce. Then, the advantages and characteristics of e-commerce are explained, and the theoretical basis and present situation of e-commerce development of agricultural products in China are expounded. Finally, the paper puts forward the imagination of China’s e-commerce system of agricultural products, focuses on accelerating the standardization and systematization of agricultural products, and puts forward some suggestions and measures for the ecological evolution guarantee of agricultural products e-commerce. This paper is a research on the integration of agricultural products and ecological construction of e-commerce under the background of “internet plus.” It is aimed at offering suggestions and suggestions for promoting agricultural product sales and rural development and promoting rural economic development, which is of great help to China’s poverty alleviation cause and an effective way to achieve common prosperity.