Dynamic Modeling and Analysis of Multidimensional Hybrid Recommendation Algorithm in Tourism Itinerary Planning under the Background of Big Data

Abstract

Smart tourism can provide high-quality and convenient services for different tourists, and tourism itinerary planning system can simplify tourists’ tourism preparation. In order to improve the limitation of the recommendation dimension of traditional travel planning system, this paper designs a mixed user interest model on the premise of traditional user interest modeling and combines various attributes of scenic spots to form personalized recommendation of scenic spots. Then, it uses heuristic travel planning cost-effective method to construct the corresponding travel planning system for travel planning. In terms of the accuracy rate of travel planning recommendation, the accuracy rate of multidimensional hybrid travel recommendation algorithm is 0.984, and the missing rate is 0. When the travel cost and travel time are the same and the number of scenic spots is 20–30, the memory occupation of MH algorithm is only 1/2 of that of TM algorithm. The results show that the multidimensional hybrid travel recommendation algorithm can improve the personalized travel planning of users and the travel time efficiency ratio. The results of this study have a certain reference value in improving user satisfaction with the travel planning system and reducing user interaction.