Analysis of Persuasive Design Mechanism Based on Unconscious Calculation

Abstract

In order to make users’ behavior more standardized, a persuasive design mechanism analysis method based on unconscious calculation is proposed. Taking the concept of persuasion and the goal of persuading function as the theoretical basis, the user behavior data is obtained in the form of correlation calculation, and the ant colony algorithm is used to classify the behavior data. According to the results of data processing, analyze unconscious behavior and its characteristics, and obtain the persuasion mechanism through unconscious calculation, persuasion model, and persuasion model design. The experimental results show that the method in this paper has a higher acceptance of behavioral persuasion and higher satisfaction of the persuaded, indicating that the method has strong practical applicability.