A Cross-Media Advertising Design and Communication Model Based on Feature Subspace Learning

Abstract

This paper uses feature subspace learning and cross-media retrieval analysis to construct an advertising design and communication model. To address the problems of the traditional feature subspace learning model and make the samples effectively maintain their local structure and discriminative properties after projection into the feature space, this paper proposes a discriminative feature subspace learning model based on Low-Rank Representation (LRR), which explores the local structure of samples through Low-Rank Representation and uses the representation coefficients as similarity constraints of samples in the projection space so that the projection subspace can better maintain the local nearest-neighbor relationship of samples. Based on the common subspace learning, this paper uses the extreme learning machine method to improve the cross-modal retrieval accuracy, mining deeper data features and maximizing the correlation between different modalities, so that the learned shared subspace is more discriminative; meanwhile, it proposes realizing cross-modal retrieval by the deep convolutional generative adversarial network, using unlabeled samples to further explore the correlation of different modal data and improve the cross-modal performance. The clustering quality of images and audios is corrected in the feature subspace obtained by dimensionality reduction through an optimization algorithm based on similarity transfer. Three active learning strategies are designed to calculate the conditional probability of unannotated samples around user-annotated samples in the correlation feedback process, thus improving the efficiency of cross-media retrieval in the case of limited feedback samples. The experimental results show that the method accurately measures the cross-media relevance and effectively achieves mutual retrieval between image and audio data. Through the study of cross-media advertising design and communication models based on feature subspace learning, it is of positive significance to advance commercial advertising design by guiding designers and artists to better utilize digital media technology for artistic design activities at the level of theoretical research and applied practice.