Communication Strategy of Urban Media Image Based on Global Discretization

Abstract

With the advent of the era of global economic integration, more and more cities are involved in the increasingly fierce competition in the form of image dissemination in order to obtain better economic benefits. The choice of media for this city to carry out image communication has become an inevitable choice for the survival and development of the city. However, since the effect of the current urban media image dissemination is not too ideal, in order to promote the dissemination and development of urban media image, this study made use of global discretization, which is widely used, to study the urban media image dissemination strategy. The research results prove that it is very important to combine global discretization and urban media image for development. Because, the combination of the two can improve the dissemination efficiency and effectiveness of the city’s media image to the greatest extent, enhance the city’s global popularity and competitiveness, and drive a large flow of capital and high-quality talents to the city. In order to obtain greater economic benefits in the wave of global economic integration and to stand out in the increasingly competitive urban environment, a firm foothold is gained in the global economy.