Affiliation:
1. Inner Mongolia University of Finance and Economics, Hohhot 010070, China
Abstract
Social innovation provides a combination of social practices and needs in a specific area of action. Therefore, it leads towards satisfying needs and problem-solving techniques. Social innovation contributes to the society regarding improvement process, learning betterments, meeting new and efficient goods and services, and meeting social needs. Nevertheless, social innovation in cross-national English cultural communication motivates communities about widespread social transformation. Therefore, this paper studies the impact of social innovation, social needs, and society’s capacity towards adopting such social practices on crowdsourcing translation and cross-national English cultural communication. The data was collected from actors and players of cross-national English cultural communicators. All actors and players contributed to social innovation and crowdsourcing translation in cross-national English cultural communication. However, cultural explanations have been sparse. The collected data was analyzed in SMART PLS 3. For analysis, social needs, social innovation, and societal capacity were used as independent variables. In contrast, the crowdsourcing translation (IV for cross-national English cultural communication) and cross-national English cultural communication were used as the dependent variable. The data was collected from 50 actors and players of cross-national English cultural communication.
Subject
Electrical and Electronic Engineering,Computer Networks and Communications,Information Systems
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