Evaluation and Selection of Cultural and Creative Design Solutions Based on Grey Correlation Multicriteria Decision Analysis

Abstract

Cultural and creative design (CCD) plays an important role in the transmission and development of culture, and this paper takes the design of campus cultural and creative products (CCCPs) in the context of new media communication as an example to study. The rapid development of new media has been accompanied by the full development of a wide range of communication media. With the application of Internet technology in cultural development, it has led to better design of CCCPs. However, research on CCCPs reveals that the homogenization of products is relatively serious and the quality of cultural and creative products is too low. In order to select high-quality cultural and creative products, this paper proposes a method for evaluating and selecting CCD solutions based on grey correlation multicriteria decision analysis. By using a combination of grey correlation analysis and multicriteria decision making, a comparative study of various CCCPs is conducted and specific selection strategies are given, providing a reference for effectively grasping the scientific design of CCCPs in the context of the times.