Environment-Friendly Behavior of New Agricultural Business Main Body Based on the Internet of Things

Abstract

The Internet of Things economy is necessary for the reform of China’s economic industrial structure and international development, and it brings new opportunities and new challenges to the Chinese economy. The comprehensive informatization of the society is the prerequisite for the economic development of the Internet of Things. The Chinese government will adopt a strategy of simultaneous development to continue to accelerate the development of traditional agriculture while developing emerging strategic agriculture of the Internet of Things, accelerating the transformation of economic production methods. Family farming is a new type of agricultural business in the microeconomy. It is not only a producer and mobilizer of agricultural products but also an important carrier for implementing agricultural innovation technologies and promoting agricultural modernization. This article uses game theory, resource endowment theory, expectation theory, etc. to describe the impact mechanism of economies of scale, profit maximization, and environmental behavior on family farms from a game perspective and discusses the specific effects of resource endowments and psychological expectations. Through the research of the Internet of Things and the rural green energy cycle, this article applies it to the new agricultural business entities, thereby promoting the development of proenvironmental behavior analysis.