Research on the Construction of an e-Commerce Marketing System Based on the Wireless Sensor Network

Abstract

This paper takes e-commerce as the research object, based on the combination of wireless sensor network research results, using relevant theoretical analysis tools to identify several major problems in the marketing of enterprises. Then, the internal environment conditions of developing e-commerce are comprehensively analyzed through human resources, financial resources, marketing ability, and platform building ability, and the advantages and disadvantages of the enterprise itself are presented in a three-dimensional manner to help the enterprise understand its situation. Firstly, the overall hardware structure design of this paper is analyzed, and the network marketing node hardware design is proposed as the core of the system hardware design, and the marketing node hardware design circuit diagram is given through the selection of marketing node sensors, the selection of wireless communication modules, and the selection of marketing node microprocessors. Based on the specific application of the wireless sensor network in the e-commerce marketing system, the number of cluster selection is reduced by calculating and setting the remaining energy threshold of the cluster head for the whole network. The optimal cluster head is searched for based on the density of marketing nodes in different regions and the minimum energy consumption of the cluster after the division of the region within the cluster, and the original cluster head is replaced; the density of marketing nodes in different e-commerce is different, and the optimal number of cluster heads is searched for based on the minimum energy consumption of the network. In summary, three strategies are implemented to improve the design of wireless sensor network routing, and the effectiveness of the algorithm is verified through experimental simulation. Through the analysis of e-commerce operation, the intracluster congestion control is achieved by a dual-cluster head strategy with intracluster push selection of subcluster heads; the network nonuniform hierarchy and resource scheduling strategy achieve intercluster congestion mitigation and decongestion. A minimum energy consumption multihop path tree is also proposed here, which can achieve the lowest energy consumption of marketing nodes and networks and improve the link quality relative to other transmission paths. After simulation experiments, the effectiveness and reliability of the congestion algorithm are verified. A guarantee scheme is provided for the development of e-commerce marketing strategies to help breakthroughs and developments in marketing management, and an attempt is also made to provide a template for other enterprises to follow.