Application of Big Data in Evaluation of Agricultural Products E-Commerce under the Background of Rural Revitalization

Abstract

The development of agricultural products e-commerce (APEC) plays an important role in the smooth progress of the rural revitalization strategy. This paper constructs the evaluation index system of the development level of APEC through literature induction, including rural residents, infrastructure conditions, policy support, the quality of APEC platform, operation effect, and social effect. Then, we use the analytic hierarchy process (AHP) to calculate the index weight and take Shanxi Province of China as the research object to evaluate and analyze the development level of APEC. The evaluation results show that the overall development of APEC in Shanxi Province is at a general level. Finally, we put forward some suggestions for the development of APEC, such as improving the standardization system of APEC.