Affiliation:
1. Department of Business Administration, Faculty of Business, Economics and Communications, Naresuan University, Thailand
Abstract
The purpose of this paper was to propose a model that examined a study adopting the technology acceptance model with additional constructs (i.e., innovativeness) and the mediating role of attitude and perceived risk to use the cryptocurrency platform in Thailand. The data were collected through a questionnaire-based survey (456 usable responses) from consumers in Thailand. A two-step SEM approach (i.e., a measurement model and a structural model) was used to analyze the data. The findings showed a significant positive influence of perceived usefulness, perceived ease of use, innovativeness, attitude, perceived risk, and cryptocurrency platform adoption. Moreover, attitude mediated the relationship between perceived usefulness, perceived ease of use, innovativeness, and cryptocurrency platform adoption. Overall, our results showed that the model of perceived usefulness, perceived ease of use, and innovativeness explained 62.9% of the variance in the intention to use the cryptocurrency platform in Thailand. Our study has contributed to the technology acceptance model and highlighted its effectiveness in explaining the adoption of the cryptocurrency platform in Thailand.
Subject
Human-Computer Interaction,General Social Sciences,Social Psychology
Reference83 articles.
1. How humans behave with emerging technologies during the
COVID
‐19 pandemic?
2. Digitalization of the banking environment: formation of effective bank ecosystems;F. Mourshoudli,2020
3. Finding attractive technical patterns in cryptocurrency markets
4. A regulatory and economic perplexity: bitcoin needs just a bit of regulation;D. Sonderegger;Washington University Journal of Law & Policy,2015
5. Impact of bitcoin as a world currency;A. Seetharaman;Accounting and Finance Research,2017
Cited by
18 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献