Optimal Showroom Service Strategy and Power Structure for Retailers considering Consumer Return
Author:
Affiliation:
1. Business School, Fuyang Normal University, Fuyang, Anhui, 236037, China
2. Anhui Provincial Key Laboratory of Regional Logistics Planning and Modern Logistics Engineering, Fuyang Normal University, Fuyang, Anhui, 236037, China
Abstract
Funder
National Natural Science Foundation of China
Publisher
Hindawi Limited
Subject
Modelling and Simulation
Link
http://downloads.hindawi.com/journals/ddns/2021/4598341.pdf
Reference62 articles.
1. Buy-online-and-deliver-from-store strategy for a dual-channel supply chain considering retailer’s location advantage
2. “Preorder-online, pickup-in-store” strategy for a dual-channel retailer
3. Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits
4. Pricing and service effort strategy in a dual-channel supply chain with showrooming effect
5. Competition and cooperation in a supply chain with an offline showroom under asymmetric information
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