Research on the Development of Eco-Health Tourism Products Based on IPA Model in Internet Plus

Abstract

Although China has a profound history of health culture, the development of health tourism started late. At present, there are few kinds of eco-health tourism products, and the quality is not high. Under the background of “Internet Plus,” based on IPA model, this study focuses on the development of eco-health tourism products and studies the tourists’ satisfaction with health tourism products from the perspective of tourists. According to the changing characteristics of tourism consumption market demand, the core of eco-tourism product upgrading is to develop ecology and show characteristics as the direction of eco-tourism product design. Coordinate the development of tourism resources with the restoration and construction of ecological environment and eco-tourism activities. Taking the optimization of the eco-tourism product system as the overall goal, the eco-tourism product system is optimized and designed in an all-round way by using theme diversification and spatial level diversification. And combine the essence of Chinese traditional health culture with modern science and technology culture and develop health tourism from the perspective of combination of tradition and modernity. It is conducive to promote the better development of ecological health tourism in China.