Demonstration of Participation Networks in Urban Transport Policy of Public and Private Sectors through Social Media: The Case of Bike-Sharing Pricing Strategy in China

Abstract

Social media has become a valuable platform that enables public and private stakeholders to participate and interact in various transport policies. Using a network-based perspective and a case study of bike-sharing pricing strategies in China, this paper aims to quantitatively characterize the pattern and structure of multi-stakeholders engagement networks. Furthermore, this paper also empirically examines the confirmation bias that might exist among participants. Dataset on retweets from the Chinese Twitter-Sina Weibo is collected. Results reveal two types of important actors with unequal roles in terms of information diffusion: the “network root” and the “network bridge.” The former is mainly comprised of organizations and influential individuals who dominate message sharing, whereas the latter is comprised of the general public with various occupational backgrounds who control the efficiency and the scope of information spreading. The result also reveals a hierarchical structure in both networks and a community gathering like-minded individuals. The empirical result also demonstrates the existence of echo chambers in the transport participation network of governments and enterprises. Most echo chambers operate such that organizations or influential individuals amplify the views of the general public with more critical viewpoints. These findings of this study can assist transport stakeholders in crafting more sustainable strategies based on the understanding of uneven patterns in online public participation. Furthermore, this study sheds insights on how social media could be used to facilitate the collection of diverse people’s opinions and the evaluation of multi-stakeholder engagement for major transport issues.