Influence of Expressway Construction Area Information on Drivers’ Route Choice Behaviours

Abstract

Expressway traffic information is important for guiding driving routes and alleviating traffic congestion. However, the current research on expressway guidance information focuses on existing expressways. In this study, strategies for providing expressway guidance information under reconstruction and expansion scenarios are investigated. Multiple factors of expressway reconstruction and expansion, such as the length of construction areas and the number of lanes occupied by construction areas, are extracted. A panel latent class logit model considering individual heterogeneity is established to fit the survey data collected by 825 respondents. The results show that the proposed panel latent class logit model fits the data best, and the studied drivers could be categorized into three classes, i.e., the information provision time-sensitive class, the information promotion detour class, and the information suppression detour class. The research results can support expressway operators in designing appropriate traffic information provision strategies, providing personalized guidance to drivers, and ensuring the safe operation of expressways in construction areas.