A Relevant Customer Identification Algorithm Based on the Internet Financial Platform

Abstract

In order to improve the intelligent search capabilities of Internet financial customers, this paper proposes a search algorithm for Internet financial data. The proposed algorithm calculates the customers corresponding to the two selected financial platforms based on the candidate customer set selected from the seed dataset and combined with the restored social relationship. Moreover, it also calculates the similarity of each field between the pairs. Furthermore, this article proposes an entity customer classification model based on logistic regression. Through the SNC model, threshold propagation, and random propagation, the model is transformed into an algorithm that identifies the associated customers, eliminates redundant customers, and realizes associated user identification. Experimental results verify that pruning increases the accuracy of identifying related customers by 8.44%. The average sampling accuracy of the entire customer association model is 79%, the lowest accuracy is 40%, and the highest is 1. From the sampling results, the overall recognition effect of the model reaches the expected goal.