New Urbanization and Rural Tourism Development under the Rural Revitalization Strategy Environment

Abstract

China can effectively promote urban-rural integration and economic and social modernization through new urbanization, which also serves as a strong driver and supporter of the growth of rural tourism. This paper examines the new urbanization and the growth of the rural tourism industry based on the rural revitalization strategy. It does so by using the techniques of literature research, field investigation, information technology retrieval, and excavation. We list the accomplishments of the rural tourism sector at its current stage of development and identify the issues and factors that will affect the sector’s future growth. In addition, a coordinated development evaluation index system is built based on a theoretical analysis of rural revitalization strategies and new urbanization, and the corresponding comprehensive score is obtained using the entropy method for research. The index weight of the subsystem for rural revitalization in province A is computed using the entropy weight method. According to the findings, the wealth of life has the smallest weight (0.1117), followed by the prosperity of industry (0.2618), which is the largest on a criterion level. The effective weight of governance is the largest, at 0.2801. This study can serve as a useful resource for fostering rural tourism and advancing rural business.